5 Roofing Truths No Other Contractor Will Tell You
I'm Scott Phillips, owner of Craftsman Exteriors. I built my company on radical honesty. Here's what the roofing industry doesn't want you to know—and why we do things differently.
❌ What Other Roofers Hide
- Materials cost ~40% of what they charge you
- Sales commissions add 10-15% to your quote
- "Free upgrades" are already built into inflated prices
- Plywood replacement marked up 200-300%
- $12K vs $18K quote? Rarely better materials
✓ The Craftsman Exteriors Difference
- Special pricing—our absolute best rate
- No sales commissions = lower prices
- No hidden costs—plywood included in price
- Premium materials, honest craftsmen
- Average $4,800 savings vs competitors
Pay Our Best Rate
For a limited time, we're offering owner-direct pricing to Southern WI homeowners. This is our absolute best rate with no negotiation games and no inflated overhead.
Limited spots available • Offer ends when schedule fills
Why Pay for Someone Else's Commission?
Most roofing companies add 10-15% to your quote just for sales commissions. At Craftsman Exteriors, there's no middleman, just honest pricing from an owner-operated roofing company.
No Hidden Costs
Unlike other roofers who mark up plywood 200-300% mid-job, our price is all-inclusive. No surprises, no change orders, no games.
Lightning Fast
Most roofs completed in just one day. We show up when we say, finish on time, and leave your property cleaner than we found it.
Owner-Operated Roofing
We're not a big corporation, we're an owner-operated roofing business built on integrity. When Scott Phillips gives you a quote, that's the owner's word.
115 5-Star Reviews
Perfect 4.8 Google rating. Real reviews from real Southern WI homeowners. We let our work speak for itself.
Recent Roofing Projects
Side-scroll through real installs from Southern WI jobs.
What Southern WI Homeowners Say
Real reviews from real customers • 5.0/5 average (9 reviews)
Philip Croom
Southern WI"After storm damage and hail issues, they gave me a fair quote, coordinated with my insurance, and finished the roof and siding professionally with excellent cleanup."
Rafael Chavez C.
Southern WI"The crew arrived on time, replaced our underlayment and roof in one day, and left everything clean. Very thorough and highly professional."
Adam Faherty
Southern WI"The owner helped us navigate hail and insurance, gave us better options, and the roofing crew finished quickly despite weather and code challenges."
Katrina Collicott
Southern WI"Very transparent and truthful process from quote through cleanup. The team was responsive, organized, and followed up after completion."
Nova Nick
Southern WI"Fair pricing from the start with no pressure. The team completed our roof in one day and did an excellent job cleaning up afterward."
Ross Hazlewood
Southern WI"From first contact to final cleanup, the process was smooth. They offered options, communicated well, and completed a full tear-off and install in one day."
Your Questions Answered
We've helped hundreds of Southern WI homeowners with their roofing needs. Here are answers to the questions we hear most often.
Yes. Full tear-off and replacement. Our $6,399 starting price includes complete removal of your old roof, premium architectural shingles, all materials and underlayment, professional installation by our crews, and full cleanup and haul-away. Final cost depends on your home's size, pitch, materials, and complexity. We give exact quotes upfront—no surprises, no hidden fees.
You get our absolute best pricing. This is our special rate—no negotiation needed. We're offering this limited-time rate to fill our schedule and keep our crews busy. Same premium materials, same quality installation—just at our lowest possible price. No sales commissions inflating your quote.
It's included. Most roofers mark up plywood 200-300% when they "discover" damage mid-job. Not us. If your decking needs replacement, it's included in our quote at no additional charge. No surprise charges, no change orders—the price we quote is the price you pay.
Most homes: 1 day. We show up on time, work efficiently, and get the job done right the first time. You can stay home throughout the process—minimal disruption to your daily life.
Yes. Craftsman Exteriors was founded by Scott Phillips. We're not a faceless corporation—when you call, you're talking to the people who actually do the work. We treat every customer like family because our reputation depends on it.
Yes. We offer flexible payment options with quick approval. Many homeowners qualify for low monthly payments that fit their budget. We'll discuss all your options during your free estimate.
No pressure, ever. Our free estimate is exactly that—free. You'll get a thorough roof inspection, honest assessment of your roof's condition, and a detailed written quote. Take your time, compare quotes, do your research. We're confident you'll come back to us—that's what 115 5-star reviews are built on.
The Craftsman Exteriors Pledge
At Craftsman Exteriors, Scott Phillips personally oversees every roof installation with his dedicated crews—zero subcontractors, zero corner-cutting. You get exceptional work that protects your home beautifully, backed by our commitment to fair pricing and craftsmanship you can trust for decades.
Ready to Save Thousands on Your New Roof?
Join hundreds of satisfied homeowners throughout Southern WI who chose Craftsman Exteriors for honest pricing, quality work, and zero games.
Owner direct pricing = your best deal.